The benefits of our strategic branding process creates competitive advantage by: Creating a positive perception in the minds of target customers (and staff), positioning and differentiating you in relation to your competitors, relating to and positively influencing customer buying decisions, developing, managing, and building the value of your brand, making it difficult for competitors to match your professionalism or positioning. Through our research we define the proper marketing mix for your company with the intent to maximize both media allocation and your message.
Marketing done strategically:
1. Marketing Audit - analyze current position & opportunities:
a. Market analysis.
b. Market segmentation (targeting).
c. Marketing strategy.
2.Marketing Research – gain information on the market:
a. Quantitative analysis.
b. Qualitative analysis.
c. Consumer tests.
3. Marketing Mix – shift perceptions and persuade your customers to use your services or buy your products: