What is a brand? It is a unique collection of key messages and visual identity components (including logos, colors, fonts and imagery) that convey the essence of your company to the marketplace. A strong brand creates a powerful connection between you and your customers, employees and other key stakeholders. Developing a brand is more than just a creative exercise; it’s a discipline involving research and analysis, plus structured management and implementation. Branding is a powerful and sustainable high-level marketing strategy used to create or influence a brand. It is used to generate a perception of, and thus a response in relation to, a product or company.
The power of perception (a brand) can positively influence buying decision/s by: creating an affinity or emotional connection with the consumer, providing justification for paying a premium price for a service or product, creating loyalty to the product or organization, demonstrating the quality and benefits of a service or product and the company behind it
The benefits of our strategic branding process creates competitive advantage by: creating a positive perception in the minds of target customers (and staff), positioning and differentiating you in relation to your competitors, relating to and positively influencing customer buying decisions, developing, managing, and building the value of your brand, making it difficult for competitors to match your professionalism or positioning, positioning companies as employers of choice.
In today’s crowded landscape, a strong brand cuts through noise and clutter and delivers a clear picture of who you are and what you do. The truth is your company has a brand. As an established business, you’ve created an impression on your customers and stakeholders through your communications and interactions. A brand lets you formalize and codify the creative identity and approaches that work to create a market presence that is unique to you