What we do...
The Power of Perception (we create): Strong Brand Identities...
Founded in 2012, our firm's vision is to make a larger market impact for a more select group of businesses. Our ideal clients are ones who regardless of their size or industry realize that making an impact on their respective markets is achieved by creating value. We are confident, resourceful, and completely understand how to use a modern approach to communications and brand development.
Our intent is to transform a business to become a true market leader through branding and marketing.
A strong brand presence helps companies create a powerful and engaging connection to their audience(s). Developing a strong brand is more than just an exercise; it's a discipline which involves research and analysis, structured management, and implementation.
What we do goes beyond just branding... For each client we get to know who they are and who they are trying to speak to. Branding and marketing is not a one size fits all!
How our clients connect to their customers/clients is never the same which is why we take our time to know our clients. In order to understand which marketing strategies and tactics we will use for each of our clients... We go through a well developed process...
1. Research and insights: attain a deep understanding of our clients current marketing situation and use that to create a description of their target audience(s). We focus on learning how consumer values and emerging trends align with the core attributes of their brand.
2. Create a framework that defines a position to build each brand upon. Create opportunities for our clients to act on. This helps our clients differentiate their products/services from their competitors.
3. Develop a unique collection of key messages and visual identity components (including logos, colors, fonts, and imagery) that conveys the essence of our clients to the marketplace.
4. Create the proper marketing mix with an intent to maximize both media allocation and messaging.
Branding is a strategy...
A brand is a unique collection of key messages and visual identity components which include (logos, colors, fonts, imagery, and graphics) that convey the essence of your company to the marketplace.
What I am about... "I have learned that you can keep going, long after you think you can't"
I created my firm with one sole intent... to help businesses increase their bottom-line. My background allows me to do everything in-house including marketing plans, selecting the marketing mix, graphic design, web design, SEO, SEM, SMO, writing and social media. With my knowledge, skills and ability I can help my clients save on expenses, increase their bottom-line and help them grow their business.
Experience - Education and a PASSION for Marketing
MBA Marketing Emphasis, BS Marketing, BS Advertising
Master of Business Administration Marketing Concentration GPA 4.0 Member of "Delta Mu Delta"
Graduated with Honors and inducted into the International Honors Society in Business
Bachelor of Science, Business Marketing
Bachelor of Science, Advertising GPA 4.0 The Art Institute of CA San Diego
What our clients say...
Don't take our word for it, see what our clients have to say...
Wendy Matalon Managing Director of Retirement Community
I would highly recommend...
I have worked with Heidi for approximately a year. She is sensitive to my organizations needs, creative and fast! She does her research and as a result provides thoughtful and creative solutions. I would highly recommend her as her work is original, professional and effective.
Alan Townsend CEO
Alan Townsend Founder and CEO of Rancho Mesa Properties November 18, 2015.
My firm has been through so many web designer people over the years with terrible to just just OK work. Rancho Mesa has spent over $100,000.+ over the last 15 years on this stuff. Heidi Kinney is the first total package, I have found who talks the talk and walks the walk. Our website is now one of the best in the San Diego market, which is one of the toughest in the country. The data fits everywhere from phones to full screen, text is tight and the visual appearance is beautiful. Save your self some pain and costs, call this woman!
Glenn Shultz Owner & CEO
Glenn Shultz Founder and CEO of Shultz Audio Video November 11, 2015.
I have worked with Heidi close to a year as one of her clients. She is an expert in Online marketing, well spoken and a pleasant person to work with.
Heidi has a professional demeanor a great attitude and driven to meet targets. Heidi has produced a tangible return on my investment since she started doing my marketing, which has far exceeded my expectations.
She is not only a great writer her design skills truly round her ability to tell a story in written word… she has exceeded my expectations and has the ability to truly engage the clients I target. I would highly recommend her to anyone who is looking to make their digital assets work for them and for those who want to gain leads that actually turn into sales!
Kevin Stern President & Broker
"I would highly recommend Heidi and her company to anyone!"
The marketing program Heidi has help my company achieve has been amazing. We are attaining results far and above what we even imagined. I would highly recommend Heidi and her company to anyone!